I can’t help but notice when in “my del.ici.ous” how many other people have tagged the same sites I have, or NOT. This raises the opportunity to feel that you are “in-the-know” about something popular or interesting, as well as creating an opportunity to be the “first” to find and tag something “hot”. Once you’ve created a “first”, watching to see how many other people pick it up, and how fast, is also kind of entertaining.
One more interesting little layer related to community and new media.




